The unusual thing is, this man is a millionaire having built a property portfolio. He is about 60 and his life seems sorted, so why the hell would this type of person want to go to a convention named "Don't Give Up!", which in itself sounds really creepy
Maybe he sees a group of people who are "ripe for the picking" for his next real estate marketing scheme.
Tom Cruise and his kind, are millionaires but they got mixed up in Scientology anyway.